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How to Optimize Your Products & Services for Social Media Search

by David Castle | Sep 12, 2023 | Marketing 101 Curated Content and Originals

In 2023, Google’s no longer the only search engine. In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos.  @lubeebatconservancy big yawn #bats #lubeebats #cute ♬...

What Is Omnichannel? (+ Tips to Create Seamless Experiences)

by David Castle | Sep 12, 2023 | Marketing 101 Curated Content and Originals

Learn how to create a unified brand experience with an omnichannel strategy that today‘s customers expect. Source

Organization Schema: What It Is & How to Implement It

by David Castle | Aug 17, 2023 | Marketing 101 Curated Content and Originals

Organization schema is a type of structured data. It gives search engines information about your organization. Here’s how to create and implement it. Source

How playlists on TikTok can significantly increase views

by David Castle | Jan 15, 2023 | Marketing 101 Curated Content and Originals

  It seems that TikTok came out of nowhere and quickly established itself as a bonafide social network. To do that in a surprising amount of time in what happens to be a very competitive market deserves praise. TikTok has a significant advantage that incumbents...

Instagram Cancels Plans for TikTok-Like Full-Screen Video Feed: What Brands Can Learn

by David Castle | Sep 7, 2022 | Marketing 101 Curated Content and Originals

Gone almost as fast as it was introduced — Instagram’s full-screen video feed proposal has been retired. Earlier this summer, Instagram revealed plans to test out a new full-screen mode for its feed and an updated navigation bar, hoping to make content on the platform...

BnMM – Shared HubSpot Article. Face Book is Re-Designing it’s News Feed. This is a great heads up.

by David Castle | Sep 6, 2022 | Marketing 101 Curated Content and Originals

Facebook is Redesigning its News Feed: What Marketers Need to Know Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to...

What Is SEO? The 2022 Guide to Search Engine Optimization

by David Castle | Sep 6, 2022 | Marketing 101 Curated Content and Originals

Own a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO guide. Source

Supplementary Material

by David Castle | Mar 27, 2017 | Marketing 101 Curated Content and Originals

A test bank for Principles of Marketing is available through BCcampus. Instructors can request access to the test bank on the BCcampus website. Thanks to BCcampus for creating this test bank. Source

Publisher Information

by David Castle | Oct 12, 2015 | Marketing 101 Curated Content and Originals

Principles of Marketing is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the...

16.5 Discussion Questions and Activities

by David Castle | Mar 12, 2015 | Marketing 101 Curated Content and Originals

Discussion Questions In addition to CMOs, why do you believe so many other employees participate in marketing planning? What is the most important part of a marketing plan? Why? What is the least important? Why? Why doesn’t the execution of a marketing plan...

Recent Posts

  • How to Optimize Your Products & Services for Social Media Search
  • What Is Omnichannel? (+ Tips to Create Seamless Experiences)
  • Organization Schema: What It Is & How to Implement It
  • How playlists on TikTok can significantly increase views
  • Instagram Cancels Plans for TikTok-Like Full-Screen Video Feed: What Brands Can Learn

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