by David Castle | Mar 27, 2017 | Marketing 101 Curated Content and Originals
A test bank for Principles of Marketing is available through BCcampus. Instructors can request access to the test bank on the BCcampus website. Thanks to BCcampus for creating this test bank. Source
by David Castle | Oct 12, 2015 | Marketing 101 Curated Content and Originals
Principles of Marketing is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the...
by David Castle | Mar 12, 2015 | Marketing 101 Curated Content and Originals
Discussion Questions In addition to CMOs, why do you believe so many other employees participate in marketing planning? What is the most important part of a marketing plan? Why? What is the least important? Why? Why doesn’t the execution of a marketing plan...
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