β€ͺ(203) 936-9691‬ dave@bricknmortarmarketing.com

1. Business Name

  • Current Listing: ILUMA MEDI SPA by FADIA
  • Compliance: The business name adheres to Google’s guidelines, reflecting the actual business name without unnecessary keywords.
  • Recommendation: Maintain the current naming convention to ensure consistency across platforms.

2. Categories

  • Primary Category: Medical Spa
  • Additional Categories: Not specified.
  • Recommendation:
    • Add relevant secondary categories to capture a broader range of search queries. Suggested additions include:
      • Skin Care Clinic
      • Facial Spa
      • Laser Hair Removal Service
      • Beauty Salon
    • Ensure that these categories accurately represent the services offered.(Zaubee)

3. Business Description

  • Current Description: Not available on the GBP.
  • Recommendation:
    • Craft a compelling business description incorporating primary keywords.
    • Example:


      “At ILUMA MEDI SPA by FADIA, we specialize in advanced non-surgical aesthetic treatments, including Hydrafacial, OxyGeneo, Microneedling, and Chemical Peels. Located in Etobicoke, our mission is to enhance your natural beauty through personalized skincare solutions.”

    • Limit the description to 750 characters, focusing on unique selling propositions and services.(YellowPages.ca)

4. Claimed Status

  • Current Status: Unclaimed.
  • Recommendation:
    • Claim the GBP to gain control over the listing. This allows for:
      • Responding to reviews
      • Updating business information
      • Adding photos and posts
      • Accessing insights and analytics
    • Claim your business here: Google Business Profile(Iluma Medispa by Fadia)

5. Map Consistency

  • Addresses Found:
    • 3100 Lake Shore Blvd W, Toronto, ON M8V 1L2
    • 388 Browns Line, Etobicoke, ON M8W 3T8
  • Recommendation:
    • Verify the correct business address and ensure consistency across all online platforms, including the website, social media, and directories.
    • Update the GBP with the accurate address to avoid customer confusion and improve local SEO.(YellowPages.ca, Chamber of Commerce Canada)

6. Reviews

  • Current Status: 144 reviews with a 4.9-star rating.
  • Analysis:
    • High average rating indicates strong customer satisfaction.
    • Recent reviews highlight services like OxyGeneo facials and microneedling.
  • Recommendation:
    • Encourage satisfied clients to leave reviews, focusing on specific services they received.
    • Respond to all reviews, thanking customers and addressing any concerns.
    • Utilize positive reviews in marketing materials and on the website.(Birdeye Experience Marketing platform)

7. Photos

  • Current Status: Limited photos available.
  • Recommendation:
    • Upload high-quality images showcasing:
      • Treatment rooms
      • Before-and-after results (with client consent)
      • Staff members
      • Exterior and interior of the spa
    • Regularly update photos to reflect current services and promotions.
    • Optimize image file names and descriptions with relevant keywords.(Iluma Medispa by Fadia)

8. Posts

  • Current Status: No posts found on GBP.
  • Recommendation:
    • Utilize the Posts feature to share:
      • Promotions and special offers
      • New services
      • Skincare tips
      • Events and workshops
    • Post regularly (at least once a week) to engage with potential clients and improve visibility.(Facebook)

9. Services

  • Current Status: Services not listed on GBP.
  • Recommendation:
    • Add a comprehensive list of services offered, including:
      • Hydrafacial
      • OxyGeneo
      • Microneedling
      • Chemical Peels
      • Dermaplaning
    • Include brief descriptions and pricing (if applicable) for each service.
    • Ensure that services align with those mentioned on the official website: ilumamedspa.com(Iluma Medispa by Fadia)

10. Other Relevant Elements

  • Website: ilumamedspa.com
    • Ensure that the website is mobile-friendly, fast-loading, and contains clear calls-to-action.
  • Social Media:
    • Maintain active profiles on platforms like Facebook and Instagram.
    • Regularly post content that showcases services, client testimonials, and promotions.
  • Online Directories:
    • Ensure consistent NAP (Name, Address, Phone Number) information across all directories.
    • List the business on reputable directories such as Yelp, YellowPages, and TripAdvisor.

πŸ“ˆ Recommendations to Boost Local SEO Performance

  1. Claim and Optimize GBP: Gain control over the listing to manage information, respond to reviews, and post updates.
  2. Consistent NAP Information: Ensure that the business name, address, and phone number are consistent across all online platforms.
  3. Enhance Online Presence:
    • Regularly update the website with blog posts related to skincare and treatments.
    • Implement schema markup to provide search engines with detailed information about services.
  4. Engage with the Community:
    • Host events or workshops to increase local engagement.
    • Collaborate with local influencers or businesses for cross-promotions.
  5. Monitor and Analyze Performance:
    • Use tools like Google Analytics and Google Search Console to track website traffic and user behavior.
    • Adjust strategies based on data insights to improve performance.

βœ… Compliance with Google’s Guidelines

Currently, the GBP for ILUMA MEDI SPA by FADIA partially complies with Google’s guidelines. While the business name and categories are appropriate, the unclaimed status and lack of detailed information hinder its effectiveness. By claiming the profile and implementing the recommendations above, the business can fully comply with guidelines and enhance its local SEO performance.


πŸ”— Useful Links


Implementing these recommendations will significantly enhance the online visibility and local SEO performance of ILUMA MEDI SPA by FADIA. Regular monitoring and updates will ensure sustained growth and customer engagement.

David Castle
Author: David Castle