Six Cover Letter Greetings for Every Situation

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When you're trying to make a good first impression, a greeting is critical. Saying "Yo, what's up" to your new employer will evoke a different, likely more negative reaction than, "Hello, sir, it's nice to meet you."

How to Unlock the Power of Google My Business Search Queries

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Google My Business Insights’ Search Queries is a fantastic tool that helps you understand how visitors are finding your GMB profile. Here, contributor Ben Fisher explains how to use them to inform your on-site content and ads

The post How to Unlock the Power of Google My Business Search Queries appeared first on BrightLocal.

LinkedIn Just Relaunched Company Pages as LinkedIn Pages. Here’s What You Need To Know.

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Having a Company Page on LinkedIn is essential. It gives you the opportunity to take part in conversations important to your brand, engage with and grow your audience, and leverage your current employees to spread your mission. 

19 Free Resume Templates You Can Customize in Microsoft Word

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No matter what industry you work in (or your experience level in that industry), a plain, black-and-white resume written in Times New Roman font can actually weaken a job application.

Why the New Google My Business App Makes for a Pivotal Marketing Moment

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Earlier today, I saw a tweet that impressively captured the space between a proverbial rock and hard place where many marketers and small-to-midsize businesses (SMBs) might find themselves.

On‐Page SEO: An Actionable Guide for 2018

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Do you want to know how to optimize your web pages perfectly? You’re in the right place. You’ve got a keyword in mind for which you want to rank. You may even already have a GREAT piece of content. Now

Read more ›

The post On‐Page SEO: An Actionable Guide for 2018 appeared first on SEO Blog by Ahrefs.

Earn My Attention, Don’t Steal It [The Customer Code Series]

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Editor's note: This is the second post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here.

Your time is precious. So is your customer’s.

We know this is true, but we still somehow feel okay about stealing another person’s time and attention when we’re in a business context.

Wait...stealing? Really? 

Agency Growth Isn’t Just About Your Agency Anymore

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There’s a common misbelief that business growth is only about increasing numbers. It’s a lie that businesses should only focus on increasing the number of email subscribers, qualified leads and revenue. It’s a lie that businesses have to be obsessed with metrics to solve for their bottom line.

How to Mine Bitcoin: A Comprehensive Guide

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When I first heard the term “Bitcoin mining”, I imagined a 49er dressed in tattered western garb, swinging a pickaxe at a huge data server and yelling “BOYS, I FOUND US SOME BITCOIN!”.

How Do People Really Feel About Amazon’s Big Announcement? Here’s What We Found Out.

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In September 2017, Amazon released a public request for proposals from cities vying to become the location for its second headquarters -- setting into motion over a year of events that have caused a range of emotions and responses.