The Rich Snippet Engine
The done-for-you system that helps local businesses show up in Google’s AI answers, voice searches, and featured snippets so you get found first and trusted faster.
Phase 1: Visibility & Trust Foundation
Our first goal: turn your website into a signal Google instantly understands.
We optimize your Google Business Profile, reviews, and key website pages to build authority and visibility fast
It’s the foundation for everything that follows.
🧠 What This Service Does (in Plain English)
We make sure Google knows exactly who you are, what you do, and why you’re trustworthy.
Most SEO services stop at “tags and titles.”
We go further—auditing the language, structure, and signals that all help.
AI chooses your content as the answer.
Here’s How It Works:
We Crawl Your Site Like Google Does
Using Screaming Frog, we run a deep site analysis — every title, description, H1–H5 tag, and metadata element.
We don’t guess. We map what Google actually sees
We Grade the Readability
Because AI doesn’t just read your words — it interprets tone, structure, and clarity.
We run every page through readability grading tools to make sure your content speaks clearly to both humans and machines.
(If your content’s written like a PhD thesis or a robot brochure, we fix that.)
We Structure Your Data for AI Discovery
This is the heart of the Rich Snippets Engine: advanced, compliant schema markup that defines your entities, services, reviews, and credibility signals.
The result? Google and AI understand your expertise instantly — and start showing it off.
We Show You Everything — On Video
Every project includes a personal screen capture walkthrough where I (hi, I’m Dave 👋) show you exactly what I see.
You’ll see the crawl data, the readability insights, and the schema in action — with honest, plain-English explanations.
You’ll finish that video knowing:
✅ I know what I’m doing.
✅ I’m the person you can trust to do it right.
✅ And yes — I might just be the person you should include in your will. 😉
⚙️ Why It Works So Well
Because it’s not just about SEO anymore.
We’re optimizing for AEO — Answer Engine Optimization.
Google, ChatGPT, Gemini, and every AI assistant are all looking for the same thing:
Structured, trustworthy, easy-to-read answers.
That’s what your site will become.
When your content is clean, readable, and technically precise, you:
Win more Featured Snippets
Show up in “People Also Ask”
Get included in AI-generated summaries
And earn more real-world calls, clicks, and leads
Why Rich Snippets Matter More Than Ever
AI is rewriting search. Customers no longer scroll through 10 blue links.
They ask one question — and trust the AI’s answer.
Search Engines Reward Clarity.
Schema markup makes your website understandable to machines, giving you priority in results.
Answers beat rankings.
If your content shows up in “People Also Ask,” featured snippets, and AI references, you own the conversation.
Without structured data and answer-focused content, even the best website is invisible in this new search landscape.
💎 Packages & Pricing
These are not templates or automated reports.
Every project is personally audited, recorded, and explained by me.
| Package | What You Get | Investment |
|---|---|---|
| Starter — Schema Snapshot | Crawl & Schema Audit (up to 5 pages) • Readability Grading • Personal Screen Capture Video Overview • Priority Recommendations | $697 |
| Growth — Schema + Readability Rework | Full Schema Overhaul (10–15 pages) • Readability Optimization • AI Overview Readiness • Detailed Screaming Frog Report • Personalized Deep Dive Video | $1,997 |
| Authority — The Works | Schema + Content Structure Optimization (25–40 pages) • Entity Reinforcement • AI Search Optimization • Voice Search Alignment • Before & After Comparison Video + Strategy Call | $3,497–$4,500 |
| Ongoing Optimization | Monthly Schema Monitoring • Readability Regrades • Snippet Tracking • Quarterly “See What I See” Video Reports | $2,000–$4,000/month |
| Add-Ons | Description | Price |
|---|---|---|
| “See What I See” Bonus Video | 10–15 minute walkthrough of new or updated pages | +$250 |
| Before & After Comparison Video | Split-screen visual of your schema and readability improvements | +$400 |
| AI Overview Readiness Audit | Scoring + optimization for generative AI inclusion | +$1,500–$2,500 |
| Team Education Session | Live Zoom call explaining schema, readability, and AI search strategy | +$600–$1,000 |
🔥 Why Choose Brick N Mortar Marketing ?
Because we don’t hide behind jargon.
We don’t push software or automation.
We use real tools, real analysis, and real communication to help business owners see — and fix — what’s holding their visibility back.
We’ve been optimizing local business content long before AI made it trendy.
Now, we’re building systems that keep real businesses visible in the era of AI-driven discovery.
If you want your content to do more than just sit there —
if you want it to answer, rank, and convert —
then this is the system you’ve been waiting for.
Starter Pack
$297
(5 Pages)
Lay the groundwork without the guesswork.
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Schema setup for 5 key pages (home, about, contact, 2 services/blogs) -
Validation to ensure clean implementation -
Simple report showing which rich snippets are active -
Practical insights: quick wins for traction
Growth Pack
$594
(Up to 10 Pages)
Turn your site into a content engine Google understands.
Schema setup for 10 pages (home, services, about, contact, blog)
Full validation check in Search Console
60-day progress report on snippets + indexing
Applied advice: how to use snippet gains to pull in more business
Authority Pack $1,485
(Up to 25 Pages)
Make rich snippets a growth strategy.
Schema setup for 25 pages (services, products, hubs, content-heavy areas)
Full sitewide validation in Search Console
90-day impact report with ranking + snippet shifts
Strategic session: insider methods + examples to multiply results
Enterprise Retainer – $997/month
Stay future-proof with BnMM in your corner.
Ongoing monitoring + validation in Search Console
Monthly schema tune-ups as your site/content grows
Automatic updates for new formats (blogs, products, reviews, videos)
Adjustments as Google & AI evolve
Monthly growth report with visibility insights
Insider advisory: real-world marketing systems + content strategies to keep you ahead of the curve
How our Rich Snippets Engine Works
We’ve simplified the complex world of schema and AEO (Answer Engine Optimization) into a clear, repeatable process:
– Discovery & Mapping
We audit your site and identify your highest-value pages — home, services, about, FAQs, blogs. Each is mapped to schema and Q&A opportunities.
– Schema Implementation
Every page gets rich, validated schema markup: Local Business, Services, FAQ, How-To, Review, and more — all tested and indexed.Q&A
– Content Optimization
We structure your content with People Also Ask style sections, FAQs, and answer blocks that AI engines love to reference.
– Validation & Reporting
Each pack comes with validation in Google Search Console, plus a clear report of where you stand and what’s improving
– Ongoing Insights
You don’t just get markup — you get ongoing advice from me (an SEO Expert and marketing systems strategist) on how to refine, improve, and grow your digital footprint.
Experience You Can Trust
Client Reviews
Brick N Mortar Marketing LLC.
99 Haverford Street, Hamden
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Professional company that understands the clients needs and ideas. Delivers quality design, clear information and responsive. Customer service exceeds expectations. Easy to work with. -
I engaged Dave Castle to help me build my website. He was a pleasure to work with, with good explanations of various possibilities, and good suggestions. If there was anything he didn't know how to do, he found out immediately. I am very pleased with the finished product! … More -
It's wonderful to have David as a Marketing Consultant for our agency, so that we can better fail-proof our strategies and tactics for clients before the work starts. So happy to have found someone as knowledgable and personable as David.
Office Hours
Daily – 8:30 am to 5:30 pm
Sunday – By Appointment
Holidays – Forget about it.