Lead Generation

[st_heading div_margin_bottom=”15″ text_align=”center” normal_font_color=”#841616″ inherit_font_size=”47″ ]InBound Lead Generation[/st_heading][st_heading el_title=”Pay Per Click & Website Retargeting” tag=”h3″ text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”40″ color=”#222222″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ]Pay Per Click & Website Retargeting[/st_heading][st_heading div_margin_bottom=”15″ text_align=”center” normal_font_color=”#841616″ inherit_font_size=”53″ ]InBound Lead Generation[/st_heading][st_heading el_title=”What is Website Retargeting?” div_margin_bottom=”10″ text_align=”left” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”32″ font_style=”300″ color=”#841616″ wrapper_padding_top=”10″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ]What is Website Re-Targeting?[/st_heading]

[st_row width=”full” child_of=”none” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”40″ div_padding_right=”10″ ][st_column span=”span12″ ][st_heading text_align=”center” normal_font_color=”#841616″ inherit_font_size=”47″ ]InBound Lead Generation[/st_heading][st_heading el_title=”Pay Per Click & Website Retargeting” text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”40″ color=”#222222″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_left=”” div_margin_right=”” ]Pay Per Click & Website Retargeting[/st_heading][st_divider divider_width=”30″ align=”center” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”20″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” ][/st_divider][/st_column][/st_row][st_row background=”solid” child_of=”none” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ ][st_column ][st_row_2 ][st_column_2 span=”span12″ ][st_heading el_title=”Let me Implement your PPC Strategy Today!” div_margin_bottom=”25″ text_align=”left” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”32″ color=”#841616″ wrapper_padding_top=”10″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ]Let Me Implement Your PPC Strategy Today![/st_heading][st_text el_title=”Pay per click advertising is usually the most ” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ]

Lets get some clarity here.

Companies employing Pay Per Click Advertising or PPC, can realize huge leaps in website offer traffic using the most effective and profitable form of marketing available.

The reason is that, as the name implies, when doing Pay Per Click Advertising you are only charged you for the actual clicks that you receive.

Having said that Businesses online will only recognize a dramatic increase of web traffic and ultimately profit once the ads are dialed in and converting at a high level.

From one stand point this means you won’t be charged for ads that aren’t getting a response or conversion by getting clicked.

So PPC gives you with a way to get exposure as well as to generate highly targeted traffic to your website, landing page or brand.

[/st_text][/st_column_2][/st_row_2][st_row_2 ][st_column_2 ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][st_column_3 span=”span6″ ][st_image el_title=”Google Search” image_file=”https://bricknmortarmarketing.com/wp-content/uploads/ppc2.jpg” image_size_wrapper=”” image_size=”full” image_alt=”Pay Per Click Advertising Brick N Mortar Marketing” image_container_style=”img-thumbnail” image_alignment=”center” wrapper_padding_top=”15″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ][/st_image][/st_column_3][st_column_3 span=”span6″ ][st_spacer el_title=”space” ][/st_spacer][st_heading el_title=”How Does PPC Work?” text_align=”left” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”24″ color=”#841616″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” ]How Does PPC Work?[/st_heading][st_text el_title=”Well, for starters, email marketing has an ” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ]There are four main PPC networks that most businesses will use. Google AdWords, Bing Advertising, YouTube, Facebook. Since these platforms allow you to advertise in their SERPs (Search Engine Results Pages) what you are promoting could appear (depending on what your bid for a given Keyword was), right at the top of the list as one of the ‘sponsored links’.[/st_text][/st_column_3][/st_row_3][st_row_3][st_column_3 span=”span6″][st_image el_title=”Facebook” image_file=”https://bricknmortarmarketing.com/wp-content/uploads/ppc2.png” image_size_wrapper=”” image_size=”full” image_alt=”Pay Per Click Advertising Brick N Mortar Marketing Pay Per Click Advertising examples Brick N Mortar Marketing” image_container_style=”img-thumbnail” image_alignment=”center” wrapper_padding_top=”15″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ][/st_image][/st_column_3][st_column_3 span=”span6″][st_spacer el_title=”space” height=”47″ ][/st_spacer][st_text el_title=”PPC text 2″ ]So… This means, when your visitors see your ad, they would have searched using a keyword your ad is set up for rather than seeing it while they are searching the net. The one big advantage here is that your traffic is both targeted and Typically receptive to your offer if presented in a way that appeals to them. In other words, they’re engaged in what you’re offering because they are looking for it at that time.[/st_text][/st_column_3][/st_row_3][st_row_3][st_column_3 span=”span12″][st_spacer el_title=”space” ][/st_spacer][st_text el_title=”It’s also possible to use PPC advertising on ” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ]When you contact Brick N Mortar Marketing, you and I will discuss these various options to help you identify the best networks for your specific brand and goals. If you’d like to know my PPC Philosophy I’ve made a PDF to explain why I am a bit different than the folks who just want your money and will leave you hanging to get your own results once the ad has been clicked.[/st_text][st_button button_text=”Pay Per Click pdf” button_alignment=”center” custom_color=”#003a79″ text_color=”#ffffff” custom_h_color=”#003a79″ h_text_color=”#ffffff” ][/st_button][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][st_column_3 span=”span12″ ][st_heading el_title=”What is Website Retargeting?” text_align=”left” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”32″ color=”#841616″ wrapper_padding_top=”10″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ]What is Website Re-Targeting?[/st_heading][st_heading el_title=”Bring Visitors Back!” div_margin_bottom=”25″ text_align=”left” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”28″ color=”#22222″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ]It helps Bring Visitors Back![/st_heading][st_text el_title=”Website retargeting is a strategy that can be used” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ]

Visitor re-targeting is a strategy that is often employed in a PPC campaign to bring previous visitors back to your website. The ads about that website follow or show up on other websites that the original visitor also frequents.

How this works is that the platform you are running ads on will store cookies on the Computer or Web Browser of your visitors. It will be able to identify them and advertise to them again as a previous visitor. So you show up in many places as if following those customers and visitors who showed an interest but didn’t quite convert the first time.

This strategy is employed by both the Giants in business al the way to the Mom and Pops that know about it. It has proven to be very effective.

What Makes PPC So Great?

A well run PPC campaign will use the strategies of re-targeting and others including negative keywords so that you are reaching the most sought after and targeted and receptive audience. By the same token, it takes advantage ad designs which tends to ensure that the only people who click on your ads are the people who would be most interested in buying your products and services.

From where I this means being up-front and honest in your ad text. If what you’re selling is an eBook for $20, then state the price right in your heading.

That way you’ll help people to decide for themselves if they are interested in paying that much for an eBook – and if they don’t click, you don’t pay for them seeing your ad impression.

[/st_text][st_heading el_title=”PPC is incredibly powerful and big companies will ” div_margin_bottom=”25″ text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”24″ color=”#841616″ wrapper_padding_top=”20″ wrapper_padding_left=”0″ wrapper_padding_bottom=”25″ wrapper_padding_right=”0″ ] PPC is powerful and big companies will invest millions into it because it provides such huge returns. As a “for instance” Amazon it’s reported spends over a million dollars a day on AdWords, which should give you some sign of how successful it can be.[/st_heading][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][st_column_3 span=”span12″ ][st_heading el_title=”Start Your PPC Campaign Today!” text_align=”left” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”32″ color=”#22222″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_left=”” div_margin_right=”” ]Start Your PPC Campaign Today![/st_heading][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][st_column_3 span=”span8″ ][st_text text_color=”#6a0a0a” ]

Get your company’s PPC campaigns in motion today and start seeing the positive results that can help your business.
Get in touch and we’ll discuss your needs and strategy you’ll get a quote with no obligation.

[/st_text][/st_column_3][st_column_3 span=”span4″ ][st_button el_title=”CONTACT US” button_text=”CONTACT me” link_type=”page” open_in=”new_browser” single_item=”8″ custom_color=”#003a79″ text_color=”#ffffff” custom_h_color=”#003a79″ h_text_color=”#ffffff” wrapper_padding_top=”25″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” child_of=”none” div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ ][st_column span=”span12″ ][/st_column][/st_row][st_row child_of=”none” div_padding_top=”10″ div_padding_left=”10″ div_padding_right=”10″ ][st_column span=”span12″ ][st_spacer ][/st_spacer][st_sidebar sidebar_id=”footer-1″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” ][/st_sidebar][/st_column][/st_row][st_heading text_align=”center” normal_font_color=”#841616″ inherit_font_size=”47″ ]InBound Lead Generation[/st_heading]