by David Castle | Jun 24, 2025 | Local Business SEO
When she works with brands, Wells says she’s always looking for ways to build collaboration between those two teams. At one brand, sharing data between teams revealed that “lifestyle photos that feature a bent knee perform better than a straight-leg, standing pose.”
And it’s those “little fine details that can really make a difference in how you’re presenting your brand.”
by David Castle | Jun 24, 2025 | Local Business SEO
Here’s an excerpt for this page, focusing on the provided content:
This page features an article titled **”How to Disavow Backlinks (+ Find Out if You Really Should)”**. Authored by David Castle, this piece was published on June 24, 2025, and falls under the “Marketing 101 Curated Content and Originals” category. In this guide, you will **learn how to disavow backlinks, understand when it’s necessary to do so, and discover the process for creating and submitting a disavow file to Google**.
by David Castle | Jun 23, 2025 | Local Business SEO
Let’s say you‘re the CMO of a scrappy startup, and you’ve got limited (or no) budget. You’ve got no name recognition, and no time to waste. So, where do you start to make the biggest impact? Brand. I’ve seen this firsthand. I helped build Drift into a...
by David Castle | Jun 21, 2025 | Local Business SEO
1. Business Name Current Listing: ILUMA MEDI SPA by FADIA Compliance: The business name adheres to Google’s guidelines, reflecting the actual business name without unnecessary keywords. Recommendation: Maintain the current naming convention to ensure consistency...
by David Castle | Jun 20, 2025 | Local Business SEO
There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing with other businesses, navigating misinformation, and playing trial and error with various tools. Not to mention, you also...
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