WordPress SEO: The Ultimate Guide

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Imagine you own a delicious gluten-free cafe in Boston. If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? This way, the people who are searching for gluten-free cafes in Boston are more likely to see your site, click on your information, and become customers (whether that’s online or in-store).

Unriddled: Free Movies (!) From YouTube, Facebook Makes the Unsend Feature Official, and More Tech News You Need

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"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. We give you the top tech stories in a quick, scannable way and break it all down. It's tech news: explained.

Recruiters Reveal the 7 Best Fonts for Your Resume in 2019

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Studies have shown recruiters typically scan a resume for only about six seconds before making a decision on whether an applicant is fit for a role.

Treat Me Like a Person, Not a Persona [The Customer Code Series]

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Editor's note: This is the third post in an 11-part series on the HubSpot Customer Code. You can subscribe to the full series here.

Businesses need customer personas.

Personas are a powerful tool to help align vectors. When everyone understands who your customer is, what their problems are, and how your business can help them you find that making decisions about hiring, budgeting, and even specific tactics becomes much easier.

Upcoming Webinar: How Local Ranking Factors Changed in 2018

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Who needs lots of generic end-of-year predictions for 2019 when you have actual data to analyze?! We’ve gathered a panel of SEO experts to discuss the findings of recent SEO research studies (including Moz’s Local Search Ranking Factors Study

The post Upcoming Webinar: How Local Ranking Factors Changed in 2018 appeared first on BrightLocal.

Podcast Advertising: $51,975 Spent. Here’s What We Learned

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Looking to advertise your business on podcasts? Don’t spend a penny until you’ve read this. I remember the day Ahrefs’ CMO Tim told me I was “now in charge of podcast sponsorships.” I said: “Awesome!!!” I had never listened to

Read more ›

The post Podcast Advertising: $51,975 Spent. Here’s What We Learned appeared first on SEO Blog by Ahrefs.

Is Gamification the Key to Better Video Engagement? [New Data]

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In June of this year, Facebook announced that it would add new features to its platform to make video more interactive.

Anchor Text: The Short & Sweet Guide

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When’s the last time you thought about the specific text you hyperlink in order to direct readers to another page on your website? This text, known as anchor text, doesn’t get much attention. But if done right, it can bolster your SEO efforts.

How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

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You've probably heard how paramount blogging is to the success of your marketing. But it's important that you learn how to start a blog and write blog posts for it so that each article supports your business.

Without a blog, your SEO can tank, you'll have nothing to promote in social media, you'll have no clout with your leads and customers, and you'll have fewer pages to put those valuable calls-to-action that generate inbound leads.

Google Used Search Data to Create This Report for Navigating the Holidays

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Ah, the holidays. It's a holly, jolly time of year that's full of egg nog, seasonal foods, and -- in a word -- chaos.

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