Month: April 2025

SEO Vs. PPC: What’s The Best Strategy For Your Business? via @sejournal, @brookeosmundson

by David Castle | Apr 30, 2025 | Content Marketing, Market Research, Marketing 101 Curated Content and Originals, Marketing 101 Curated Content and Originals, PPC, Search Engine Optimization (SEO), SEO, SEO Maintenance Service, Website Design and Development

SEO or PPC: Which is better for your business? Understand the trade-offs and advantages to make an informed decision. The post SEO Vs. PPC: What’s The Best Strategy For Your Business? appeared first on Search Engine Journal.

SEO Monitoring: A Complete Guide to Tools & Key Metrics

by David Castle | Apr 30, 2025 | Search Engine Optimization (SEO)

SEO monitoring is tracking search metrics to measure performance and spot opportunities for improvement. Source

How to use buyer journey keyword research to unlock SEO-generated revenue

by David Castle | Apr 30, 2025 | Marketing 101 Curated Content and Originals

I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldn’t...